Posted on: 04 December, 2001
Author: Milana Nastetskaya
Please, forgive me, but today I am going to sound harsh. Just gota note from one of the ... in my town. John owns ... business and 3 months ago decided to take his ... Well, g Please, forgive me, but today I am going to sound harsh. Just gota note from one of the customers in my town. John owns alandscaping business and 3 months ago decided to take his companycyber. Well, guess what his today's note said: "Haven't got anyfeedback from the web site so, please, close my account".John has invested a total of $60 ($20 a month) into his web site,and 5 minutes of his time to fill out the form. The web site wasautomatically generated based on the information he put in, sothere is no extra work involved.Then John just got back to his business, waiting to see whathappens. As many of you already realize - NOTHING HAPPENED.No freebie was offered, no e-mail addresses were collected forfuture contact, no special offers were posted... What exactly didJohn expect to happen? Thousands of visitors to pour to his website? But he didn't submit his URL to any of the Search Engineseither. Nor did he promote his web site on any of the placeswhere his potential customers might hang out.Or may be John was hoping to increase his bottom line through anidle web site? Nope, not happening either.You will be surprised how many people give up after 3-4 months ofhaving a web site, complaining that it's not bringing the resultsthey were hoping for. Some even go as far as spending the timeand money building the site, but then leave it alone and wait forthe sales to pour in.I think I know what the problem is.Many business owners think of a web site as just another ad. "Ihave a web site, so now more people will know about my company".But there is no magic in the air - to make a penny from your website you must not only build it but let the world know it'sthere. Search Engines, directories, forums, newsletters,articles, and freebies are only a few ways to do that.Subscribe to a couple of online marketing e-zines and you willhave plenty ideas of how to reach your target customer. Signup for a free teleclass (teleclass.com) and get a chance tohear how experts and other business owners market their websites.Remember: there is no magic wand that will take your web siteand market it for you. Be pro-active. Do something every dayto promote your web site, and you will see the results fromyour web site. Do nothing - and you will be the next "John"asking to cancel his web site. Source: Free Articles from ArticlesFactory.com