Posted on: 28 November, 2001
Author: Steve Parke
You can get all the hits you want, but if it ... into ... and sales, then you have hits ... it! The average surfer spends about 26 seconds onyour web page. So, how do you turn You can get all the hits you want, but if it doesn'ttranslate into customers and sales, then you have hits andthat's it! The average surfer spends about 26 seconds onyour web page. So, how do you turn those hits intocustomers and sales? 1,2,3,4,Score! 1) First, take a look at your web site. Get a professionalopinions. Put function, professionalism, and speed, aheadof flashy slow loading animated, audio, video designs. Suresome are great. Make sure all of your links work, and youdon't have any of those red x's. Granted, not everyone'sbrowser is going to be working right all of the time, butyou should try to have your site compatible with multiplebrowsers. At least Netscape and Internet Explorer. All theflash, and fancy styled designs does not mean the customerwill stick around and buy. Make sure you have a product orservice that is in demand, with good quality, and value. Dothe research, find out what your demographics for yoursite are, and ask yourself, if this is something you wouldbuy. Compile the stats into useful marketing knowledge. 2) Next qualify your customers and target your traffic.After you have done your research, homework, compiled allyour stats, and information, then start advertising yoursite geared toward these prospects. People that need andwant your product and services. Use the directories, searchengines, ezines, newsletters, banners, classified ads,press releases, and partnerships wisely to reach yourtarget audience. Make sure your meta tags, and title pagesare setup properly. Many sites, like bcentral.com allow youto target your demographics, like age groups, locations,gender, certain groups, sub groups, directories, subdirectories, financial groups, etc. You will soon see youraverage site session times increase dramatically. 3) Follow Up, Follow Up, Follow Up! Learn how to writeexceptional, professional sales letters, and emails. Again,ask a pro to critique, tear them apart, help you to makethem the best action oriented sales letters. Stay with yourcustomers that inquire, and overcome their objections. Askif the customer has any questions. Answer the questions,sell your products, or services, use features and benefits.Remember the top four: Gather information(Facts), benefits and features, and closing the sale. (Features Tell),....(Benefits Sell!) Keep in mind, WIIFM - " What's InIt For Me?" A benefit clearly spells out WIFFM for theprospect. However, it is possible to overdo the benefits.Do not oversell your potential customer. Focus only onthose benefits that will be of interest. Don't forget toASK FOR THE SALE. you can't overcome objections, if youdon't ask for the sale. 4) Finally, Use a personal approach. Online or in thestore, customers want individual attention, and are willingto pay for it. Autoresponders, done right, save a ton oftime, but you still can take a individual approach. Youlike knowing your business is highly valued, and so do yourcustomers. The other half of your job is CustomerSatisfaction! So, there you go, 1,2,3,4,Score! Turn your hits into sales,and satisfied customers! Educate, and develop your customerand sales skills. With a great web site, and following theabove steps, you really can score! (Financially that is:) Article Tags: Make Sure Source: Free Articles from ArticlesFactory.com