Posted on: 19 November, 2003
Author: Dan Brown
Business on the Net is a fast paced ... ... are looking for the edge that will ... business to the next level. Who doesn't want ... right? Here's a simple yet PO Business on the Net is a fast paced proposition. Netentrepreneurs are looking for the edge that will taketheir business to the next level. Who doesn't want morebusiness, right? Here's a simple yet POWERFUL idea forincreasing your income.As business people we look at many propositions thatwill help us take that next, much desired growth step.We hear that we must "brand" ourselves and be easy todo business with. The list of ideas goes on and on.THE GOLD MINE IN YOUR BACKYARDMany people overlook how hard (and expensive) it is tocreate a new customer. Yet, we focus most of our time andenergy in just this area, thinking that if we just couldget more customers we would achieve our goals. But whatabout getting more OUT OF your customers?If you have been around for a while you have a customer list.That list is GOLD. Please understand that I am NOT talkingabout renting out your customer list of email addresses.What I AM talking about it approaching those customers, whoknow you and trust you already, with a totally new anddifferent product.Why should we limit ourselves to selling only one type ofproduct or service when by adding an additional item to ourcurrent offerings we can TAKE ADVANTAGE of the relationshipthat exists now? Will your customers resent this move?Not if you do it with some style.HOW TO DO ITOne of the keys is to choose a product or service thatCOMPLIMENTS what you already do. Whatever your product orservice is, think through what your customer is likely tobuy based upon purchasing your product.If you sell shoes, someone is going to sell them socks andit might as well be you. Not only will you increase yourrevenue but you will encounter less sales resistance andshow your customers that you are thinking of them.Another method is to choose a product or service thatCONTRASTS what you sell now. If you normally sell a businessrelated product come back at them with a personal product.Why should they NOT buy it from you? You have proven yourselfas honest and dependable; now cash in on that hard work.DON'T BE AFRAID TO ASKOne final word. Your customers decided to trust you whenthey bought what you sell. Capitalize on those good feelingsand ask them for their feedback on what you have in mind.This is by far the most powerful, yet virtually free,market research available in the land. Use it wisely andyour EXISTING CUSTOMERS will tell you both what they wantto buy and when they want to buy it.All you have to do then is step up, fill the need,and go to the bank._______(c) 2002-2003 by Dan J. Brown, This article maybe reprinted freely, provided the author bylineand url remains intact. Article Tags: Existing Customers Source: Free Articles from ArticlesFactory.com